Isaiah's Tech

Someone is talking and i have no clue who it is. I lied, it's Tom Hanks. He talks and is actually pretty funny. He introduces Howard Stringer.

Howard, alongside, Tom Hanks show a prototype of certain wearable glasses that you can watch a movie in and still manage to see the real world due to the transparency settings. Soon after, Tom Hanks leaves the stage. Time for some serious and real news now. Howard admits that Sony is not recession proof. So far this is all the information i have after 15 minutes of talking. Anyways, Howard mentions 7 goals: embrace the fusion of industries, adopt a service-enhanced philosophy, products must be multi-functional, support open technologies, advance the new shared experience, create new value chains (involving better user experience) and go green. In 2011, Sony estimates that 90% of products will connect wirelessly to the web and each other. He mentions a couple of thing's that Sony accomplished last year. The world's first Bravia with 240Hz technology, the slimmest LCD measuring at 9.9mm thin and launching a Bravia with internet capabilities. He mentions that Total Sony Experience. He shows off the world's first camera with Wi-Fi capabilities, the new CyberShot. It will have a one touch upload and the pictures are even uploadable to your Bravias. He also mentions that it has an extraordianary reasonable price and the crowd started to laugh. I could tell that this was not the reaction he wanted and he immediately cleared his throat twice to shut the crowd up. Ooo. Anyways, by using Wi-Fi, Sony has developed a new bedside companion with news, sports, weather, alarms and so much more. It will also be touchscreen and is for the next-generation. He says, "Wouldn't you like to wake up to Big Ben?... the clock i mean." The crowd chuckled a bit. Time for some OLED! They are working on a 20 - 30 inch model. He shows the "Flex OLED" screen (above picture) that has amazing clarity on a small screen. While the Beyonce music video was playing on the Flex OLED, he bent the screen more, just to showcase it. Howard mentions that Sony sells the most HD products and he continues, mentioning Blu-rays 2008 sales of 28 million. He reports that Sony sells half of all Blu-ray players. He gives the stage up to Pixar.

John Lasseter, from Pixar, enters that stage and talks about Blu-ray. He says that when you have it you can't go back. He shows a clip of their movie Wall-e featuring Blu-ray. He mentions that Blu-ray is not just about quality, but that it also has BD-live which is connected to the Internet. He shows a new Sleeping Beauty integrated with BD-live. The menu screen will show a scenery and the background, weather area, of where you are currently located by default and you can change it by clicking anywhere on the map. In the future, Pixar will use 3D and Blu-ray in their movies. John ends off his presentation by showing an exclusive preview of Pixar's next movie called Up. He mentions that they are working on Toy Story 3 and 3D version's of Toy Story 1 and 2.

Howard comes back on stage and mentions a bit more about Blu-ray. The Playstation 3 helped Blu-ray win the war between HD-DVD. He says that there is a 61.3 million install base of the PS3 and the PSP. Shortly after, he introduces someone really familiar to me.

Mr. Kaz Hirai takes the stage. He quickly says that there have been 330 million content downloads over the PSN (Playstation Network). There are 17 million accounts and 2.1 million in the most recent months on PSN. The Playstation 3 is a great example of getting a community together. This is because of LittleBigPlanet, a game that has 1.3 million players. He mentions that the original game came with 50 levels, but now there are user-generated content and up to 300,000 levels currently! He backtracks to 2 years ago and mentions that in April 2007 they launched Sony Online Entertainment. Well now, they are working on a game called Free Realms, which is an MMO. It will launch on the PC first and then shortly after, it will hit the PS3. Kaz reports that MTV is partnering with them to help with their movies, and such, on their Playstation Store. He shows Life with Playstation, which is kind of like Google Earth, but just a bit more basic. I don't know the features of Life with Playstation, but he only showcased different parts of the world and certain temperatures. Kaz talks about Playstation Home and says that in the first month, 3.4 million users doiwnloaded Home. There have been 1 million dollars worth of products sold on Playstation Home ever since it's been released [on Open Beta]. Kaz mentions that Electronic Arts is going to help them develop certain things on Home.

Howard Stringer comes back on stage and is joined by Dr. Oz. Sony Pictures will be producing this guy's show on TV in Fall 2009. I don't know what this guy has to do with anything at Sony's keynote. But, i did find it amusing that he talked about being fat. LOL America, maybe you should listen to this guy.

After Dr. Oz's talk, Howard Stringer is on stage with another person, Reggie Jackson, who is in MLB's Hall-of-Fame. He talks about his baseball career and that he is excited about future technology. Playstation 3 will be in the new New York stadium that they are building. Reggie Jackson leaves the stage. Howard tells the crowd that the Eco-Bravia won CES 2009's Innovation Design and Engineering award in the eco-design category. He talks about recycling, just like everyone did. He shows a couple of new products now. The Dye Sensitized Solar Cell, which can create energy from light in your room and he said that there is more information about it at Sony's booth after the keynote. He also shows the Sugar-based Bio Battery and the concept Greenheart phone, which is made of recycled products. He shows 3d video's to the audience, which G4 skips, since there really would be no point in us at home to see this. After that, someone from Dreamworks Animation talks, but i didn't really pay too much attention to him.

Before Howard finished his presentation, he mentioned: PlayNow Plus, a Sony Ericcson phone (I forget the model), the Vaio P (above picture) and Sony Music.

Gosh, Sony, what's with the 74-minute+ keynote? It's alright, i forgive you guys. Anyways, this weekend will be pretty tough for me. Tomorrow, i'm gonna finish blogging about everything CES and then i need to get cracking on my homework, which i have quite a bit to do.

Sony Keynote video: http://www.g4tv.com/ces2009/press_conf_detail.aspx?video_key=35871
OLED picture: http://hight3ch.com/post/flexible-color-oled-screen/
LittleBigPlanet picture: http://www.notcot.org/post/10302/
Sony Vaio P picture: http://www.zone-numerique.com/news_4222_CES_2009_Sony_Vaio_P_le_netbook_original_enfin_devoile.htm