Sony Launching Gaming Phone in the Future?

We've already heard about this before, but it looks like Japan's Nikkei business daily has got the scoop for us. The latest rumour has it that next month Sony will start to design their first "cellphone-game gear hybrid" which will be in competition with the iPhone. The "team" will start next month on this Sony Ericsson gaming phone. Now I know what you're thinking is this the real PSP (PlayStation Phone)? We'll just have to see what happens, because it's not confirmed and we've already heard this rumour too many times before.

[Kotaku]